In 1957, Procter & Gamble acquired Charmin®,
its first consumer-paper products business!
One product in particular, Charmin Towels, was a hit! This began a
decade of research, experimentation, and ultimately, innovation that
helped define Bounty history!
While most paper towel brands were promoting their “strength” or
their “softness,” P&G discovered that what consumers really cared
With this new insight, Bounty replaced Charmin Towels in 1965, and
introduced a new 2-ply towel that was thicker, softer, and more
absorbent than any other on the market!
And that’s why we’ve always been...
“The Quicker Picker Upper!”
The Quicker Picker Upper