Bounty’s History!

In 1957, Procter & Gamble acquired Charmin®,
its first consumer-paper products business!

One product in particular, Charmin Towels, was a hit! This began a
decade of research, experimentation, and ultimately, innovation that
helped define Bounty history!

While most paper towel brands were promoting their “strength” or
their “softness,” P&G discovered that what consumers really cared
about was…

With this new insight, Bounty replaced Charmin Towels in 1965, and
introduced a new 2-ply towel that was thicker, softer, and more
absorbent than any other on the market!

And that’s why we’ve always been...

“The Quicker Picker Upper!”

The Quicker Picker Upper
Through Time

Spills happen quick. But for every unexpected spill
‘The Quicker Picker Upper’ is there to save the day!